Sr. Graphic Designer.
Responsible for conceptualizing and executing brand refresh. Collaborated with product teams to understand user needs and translate findings into actionable design solutions. Created visually engaging layouts, illustrations, guidelines, and graphics that align with brand aesthetics and enhance user experiences. Collaborated with external vendors, printers, and production teams to ensure accurate and timely delivery of final designs.
Brand Repositioning.
graphic design, copywriting, brand guidelines, market research & discovery.
Conducted user interviews and surveys to gain insights into user behavior, needs, and pain points. Collaborated with UX Designers to create user personas, and customer journeys to inform the design process and enhance user experiences.
Website Design.
wordpress, html, figma, graphics.
Layout, typography, color theory, and composition, combine to result in visually compelling and engaging websites and graphics that align with brand aesthetics and enhance user experiences. Mockups created adapt flawlessly to various devices and screen sizes.
Mobile App.
graphic design, figma, composition.
Created wireframes and interactive prototypes. Iterated designs based on user insights to enhance the overall user experience. Employed usability best practices to design intuitive interfaces like the intake funnel and app dashboard, guiding users through relevant information, and notifications.
Credit Card.
print, digital & virtual collateral.
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Ads & Organic Social.
market research, copywriting,
graphic design, testing.
Video Production
multimedia, scripting, editing.
THANK YOU