Size matters Logo and Script

A bold and brash logo for a brand looking to make a loud statement.

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In 2019, Size Matters announced its launch as an event planning and creative agency with a penchant for bold, loud events and intimate, bespoke experiences. Wanting this heritage to shine through their branding, we set out to create a one-of-a-kind logo and landed on Gigakitty (yes, it has a name).

Our goal in creating Gigakitty was to retain the loud brash and quirky nature of the brand. We wanted the character to be recognizable on its own, but also work with logo script. Through an iterative process of refining the graphics, Gigakitty received a single-color treatment that makes the logo functional and modern.

In addition to the logo, we supplied Size Matters with a full brand package, including business cards, letterhead, email signature, and other print and digital assets to start.

An exploration into contrast & juxtposition

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An exploration into typography and layout

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