- Corporate Branding: Ad Astra -
Ad Astra Inc. doesn’t just think outside the box. They speak, sign and write there too. Based in the Washington DC Metro Area, Ad Astra helps companies and government agencies, and individuals connect through linguistic support in over 200 spoken and signed languages.
After operating successfully for over 8 years, Ad Astra commissioned Maryland-based studio Blacksheep to assist in analyzing their existing graphic system, and develop a new graphic identity. This effort resulted in a variety of forms and guides, letterhead, business cards, corporate package and other printed and digital assets.
Blacksheep’s graphic identity for Ad Astra derived its stylistic qualities from the existing logo. Consideration was taken so that newly crafted designs remain cohesive, and easily adaptable. Emphasis was placed on creating clean, functional and reusable elements. Dashes and other linear elements help to divide and define space; color and other elements establish a distinctive expression across documents and assets.
What do you think of Blacksheep’s graphic identity for Ad Astra?